sarahhabsburg
Why Your Hotel Value Proposition Is Key to Improving Your Bottom Line
You are probably familiar with the acronym USP for Unique Selling Proposition, right? Why I never recommend creating one for your tourism...
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sarahhabsburg
- Oct 15, 2021
- 11 min
How to Get the Most out of Your Booking.com Profile
This blog covers the new features Booking.com has activated over the last few months. It will highlight what to check on, deactivate, and...
206 views
sarahhabsburg
- Oct 3, 2021
- 9 min
Apple iOS14 + Recent Facebook and Instagram Updates: What They Mean to Your Hotel Marketing Strategy
So, it happened! The Apple iOS14 update has been released, and the world didn’t collapse around us (yet! 😊). This blog will briefly...
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sarahhabsburg
- Sep 17, 2021
- 7 min
What Customers Want from Hotels in 2022
Hopefully, wherever you are in the world, you are seeing an increase in the number of people travelling as we move towards 2022. When...
64 views
sarahhabsburg
- Sep 5, 2021
- 9 min
Tourism Resilience Case Study: Millers of Frigiliana, Andalucia, Spain
To mark the 18 months point since Covid rocked our worlds, this blog is an inspirational case study that showcases an example of how...
180 views
sarahhabsburg
- Aug 20, 2021
- 6 min
Tourism Industry Current Trends: Ideas to Stay Ahead
Things have changed so much over the last few months that it can be hard to keep up right? Right now, you just want your life and...
62 views
sarahhabsburg
- Aug 15, 2021
- 5 min
Storytelling and Tourism Marketing: Why It Is Important and How to Tell Great Stories
Stories play an essential role in revealing our uniqueness. Find out why and how to incorporate storytelling into your tourism marketing...
83 views
sarahhabsburg
- Jul 31, 2021
- 6 min
9 Ways to Increase the CTR on Your Website
Driving your target customers to your website is a job in its own right, but once they are there, you want to turn them into paying...
58 views
sarahhabsburg
- Jul 16, 2021
- 3 min
7 Secrets to Creating Great Content for Your Hotel
You are in the business of selling peace of mind right now, and trust is the most valuable currency. The million-dollar question...
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sarahhabsburg
- Jun 20, 2021
- 10 min
6 Emails You Should Definitely Be Sending to Your Guests
A couple of weeks ago I put a poll out on my Facebook group about Welcome Packs. I asked if you provide them for your guests, and if so,...
117 views
sarahhabsburg
- Jun 13, 2021
- 6 min
How to Make Guests Feel Safe Post-Covid
“Recovery is largely reliant on how safe guests feel." Getting clear and confident with your messaging is essential to staying in the game.
71 views
sarahhabsburg
- Jun 5, 2021
- 6 min
91 Awesome Content Ideas for Social Media, Blogs or Newsletters
The pressure to get online marketing right has grown exponentially over the last few years, right? You are already on Facebook for sure....
167 views
sarahhabsburg
- May 28, 2021
- 7 min
Should You Have a Blog on Your Hotel Website?
This is a big question. It is true that creating blogs means additional time at the computer, but the benefits are many and the impact it...
78 views
sarahhabsburg
- May 21, 2021
- 5 min
Current Hotel Booking Trends Tool
Insights into how people are booking right now is essential information to be able to plan, right? Today I want to share a top tool with...
59 views
sarahhabsburg
- Apr 14, 2021
- 9 min
Top 12 Sources of Hotel Bookings in 20 Countries
Interested to know which booking sources are generating the most revenue in your country? Read on right now to find out.
293 views
sarahhabsburg
- Mar 15, 2021
- 6 min
Domestic Tourism Email Marketing Case Study: From 0 to 12,000 email subscribers in 4 months!
Andrew at Antbear Lodge in South Africa has had incredible success in acquiring and nurturing the new subscribers on his email list. Take...
118 views
sarahhabsburg
- Mar 15, 2021
- 6 min
How to Choose Email Marketing Software For Your Hotel
Did you know that the number of email users is predicted to reach 4.3 billion by 2023? ¹ The ROI of email marketing is huge, with an...
97 views
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