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  • Are you looking for ways to generate more direct sales? 

  • Would you love to reduce your dependence on OTAs?

  • Unsure how to stop the scroll and stand out online?

  • Find it hard to get the right content in front of the right audience

  • Would you like to create a more resilient business?

If you answer YES to more than two of these questions, then you are in the right place!

The Heads in Beds Kickstart Strategy that I teach in the Ultimate Content Creation Framework gives you all the tools you need to upscale your marketing content.

After completing the 5 lessons...
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In this course you will learn how to:

Define your Unique Value Proposition and why it is essential to your overall marketing plan
Determine your Ideal Customer Profiles so you are crystal clear on who you are talking to
Use the 90/30 Content Creation Plan to generate content ideas that will engage and inspire your target audiences
Save time by batch producing your content 
Stop the scroll on social and get your content in front of your target audiences using the Shine on Social Planner

The Ultimate Content Creation Framework is perfect for you if ...


You know your product has so much value for your customers but you are struggling to get clear on your marketing messaging


You want to stand out on social, stop the scroll, and connect more with your target audience but you are stuck for ideas


You know you need to create more valuable and engaging content on a consistent basis but don't know how to get started

Why choose this course?

As a former hostel owner and luxury lodge manager, I have experienced first-hand all the stresses, crises, and high and low points of working in the sector. My mistakes and incredible wins mean I can teach what truly works.

Everything I do is created for small, independent hotel, lodge, b&b, and hostel owners with recovery, growth, and resilience in mind. I believe you can be successful at marketing your business, standing out online and getting in front of the right people, no matter the size of your budget.

I´m known for bringing clarity through step-by-step strategies, “quick win” actionables, and easy to follow formulas. These are all layered with a commitment to tough love and direct feedback. I will be behind you all the way and I always respond to your questions.

My courses are hosted on an easy-to-access and responsive platform that means you can absorb the content at any time from your mobile phone as well as from a PC or tablet. Take a sneak peek into the online experience you can expect from the course below.

Sneak peek into the online school experience:

What property owners say about me...

"I honestly don't know what to say. This is amazing and for someone who is feeling so overwhelmed and scared of losing my B&B your resources are incredible and have just saved my stress levels and sanity. Thank you isn’t enough".

Lucy Bright,  The Ashley Bournemouth

"Sarah's blogs have been very inspirational to me as a lodge owner during the last difficult year, they made me realise that I am not alone with my concerns, and that there are indeed answers and solutions to the challenges that all of us face during these difficult times.

Thank you Sarah!"

"Absolutely loving your work! So well written. It’s a great read. My mind is already planning tomorrow's ideas. It was just the motivation I desperately needed. After months I had almost given up. Thank you so much!"

Tanya Miller, Millers of Frigiliana

"Sarah's insight and advice is a godsend during these uncertain times. Often, when managing properties, it is easy to fall into a pattern or schedule that you think works because your results are "decent"- but small changes to your methods can have a remarkable difference on your bookings, guest satisfaction and staff happiness."

K. Alberts, Witklipfontein Eco Lodge


Now onto the important stuff...

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Still have questions? Read the FAQs here

I look forward to welcoming you onboard!

Still have a question? Send an email to