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  • You would love to get your hotel ranked higher on Google but don’t know where to start

  • You never seem to find the time to get "techy" and are a little worried you could mess something up

  • You want to connect more with your target audience online but find it difficult to come up with the best ways to do it

If you find yourself nodding at any of these statements, then you are in the right place!

The Google Made Easy Toolkit for Hotelis all you need to improve your Google rankings and upscale your hotel's online presence.

After completing the 14 steps in the eBook...
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In this eBook you will learn:

Why investing time in getting found on Google makes solid business sense
The Google Basics: how Google ranks your hotel website
Why optimising your Google My Business page and working to increase Google Reviews are crucial for your ranking status
How to get more visibility online with Google Hotels Free Booking Listings, and how they differ from paid ads
The best tool for monitoring current customer trends and a fresh new perspective on keyword research 
What kind of content makes Google dance a happy dance and reward your site with improved rankings
How to showcase your commitment to building a more responsible business on Google
10 easy-to-follow techy action tasks that will make a difference to how Google ranks your site
6 "health checks" to measure what is working so you can focus on the marketing efforts that matter the most

Google Made Easy Toolkit for Hotels is perfect for you if...


You have considered getting help with Google rankings and your online presence but don't have the budget to do it


You want to compete online with those big fish OTAs but feel out of control and that you could never win at their game


You know Google LOVES valuable and engaging, keyword rich content, but you don't know how to get started

Why choose this course?

As a former hostel owner and luxury lodge manager, I have experienced first-hand all the stresses, crises, and high and low points of working in the sector. My mistakes and incredible wins mean I can teach what truly works.

Everything I do is created for independent hotel, lodge, b&b, and hostel owners with recovery, growth, and resilience in mind. I believe you can be successful at marketing your business, standing out online and getting in front of the right people, no matter the size of your budget.

I´m known for bringing clarity through step-by-step strategies, “quick win” actionables, and easy to follow formulas. These are all layered with a commitment to tough love and direct feedback. I will be behind you all the way and I always respond to your questions.

This eBook is hosted on an easy-to-access and responsive platform that means you can absorb the content at any time from your mobile phone as well as from a PC or tablet. Take a sneak peek into the online experience you can expect from the course below.

Sneak peek into the online school experience:

What property owners say about me...

"I honestly don't know what to say. This is amazing and for someone who is feeling so overwhelmed and scared of losing my B&B your resources are incredible and have just saved my stress levels and sanity. Thank you isn’t enough".

Lucy Bright,  The Ashley Bournemouth

"Sarah's blogs have been very inspirational to me as a lodge owner during the last difficult year, they made me realise that I am not alone with my concerns, and that there are indeed answers and solutions to the challenges that all of us face during these difficult times.

Thank you Sarah!"

"Absolutely loving your work! So well written. It’s a great read. My mind is already planning tomorrow's ideas. It was just the motivation I desperately needed. After months I had almost given up. Thank you so much!"

Tanya Miller, Millers of Frigiliana

"Sarah's insight and advice is a godsend during these uncertain times. Often, when managing properties, it is easy to fall into a pattern or schedule that you think works because your results are "decent"- but small changes to your methods can have a remarkable difference on your bookings, guest satisfaction and staff happiness."

K. Alberts, Witklipfontein Eco Lodge


Now onto the important stuff...

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Still have questions? Read the FAQs here

I look forward to taking this Google journey with you!

Still have a question? Send an email to

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