owners the most sustainable pathway to confidently sharing their uniqueness with the world so they sell more room nights, increase revenue, and feel great about their offer and impact.
Hi, I'm Sarah.
I teach independent
You might have the best views, food, and guest services, but if you don’t clearly communicate why someone should choose to stay with you, you will lose out to an inferior competitor.
Working with me means gaining clarity around your brand voice and message.
It means getting confident and consistent in creating marketing content that resonates with the type of guest you want to attract.
It means reconnecting with what you do, finding joy in marketing your business, and feeling great about the way you run it too.
It means harnessing the unique power of your business to generate positive change where you live.
Get started today with these powerful, and free! resources
Take the Hotel
Brand Personality Quiz
Discover the secret language of brand archetypes to attract and connect with more of the guests you want to welcome at your property.
Hotel Homepage Review
Together we'll analyse your homepage to highlight areas for improvement that enhance the user experience and generate more direct bookings.
Master Guide to More
Direct Hotel Bookings
Get the best of my insider knowledge by unlocking the 10 essential ways to encourage more direct bookings and increase your hotel revenue.
13 Smart Strategies
to Cut Energy Costs
For all property owners who want more cost-efficient operations and to be kinder to the planet without compromising on service quality.
Take your business where your mind has already wandered
a bit about me
Always the explorer...
a career in tourism was decided upon as I watched the sunrise over the Montserrat mountains in Spain on a school exchange at the age of 16. A degree in Hispanics at Liverpool University took me to Chile just four years later, and a decade of tour leading across the Latin American continent immediately followed. After staying in so many unimaginably cool hotels and hostels, my own backpackers place was born at the foot of an active volcano in southern Chile... READ MORE
what clients say
"Dear Sarah, thank you for such an inspirational course!
I loved the methodical approach of your teaching and the way you created structure and logical steps we could easily follow. Thank you also for the wonderful and creative tips and examples you shared along the way. It was both inspirational and practical, a rare combination."
A. Kotzé, Bonne Esperance Guest House
“From beginning to end Sarah was totally invested in getting the best possible result for our business. She really took the time to understand who we are and what we want to achieve. Her action plan to improve our customer service was totally on point and easy to implement. I recommend her services without hesitation!"
Elisabeth Sandig, Parque Metreñehue
“At every turn Sarah considered the future of the business with each decision she took. She analysed thoroughly before suggesting logical and actionable changes. It is obvious she cares about the staff in the hospitality industry, she understands their needs and how important they are to the business. After implementing her action plan the result for us was happier staff and an increase in repeat visits from customers”.
Veronica Pollak, Hotel Antumalal