marketing . resilience . responsible action

I provide online education and training for the hospitality industry with a primary focus on implementing tailored marketing strategies and integrating sustainability into everyday operations to build more resilient and responsible businesses.

Let's break this down. Here is what I offer:

Marketing guidance

Every property is unique. Your marketing strategy should be too. Take control of your own tailored strategy with personalised advice. Request available packages here.


Responsible tourism mentoring

Doing business responsibly is not only the right thing to do for the planet, it also gives you a competitive advantage. If you are just getting started, take this free Introduction to Responsible Tourism course available on my School for Responsible Tourism site. To go deeper, schedule a free 30-minute starter session here.


Sustainability communications training

Internally, staff must understand why they are being asked to do things differently. Externally, consumers want transparent information so they can take informed decisions. Taking action that generates positive change has more impact when shared with others. Schedule a free 30-minute starter session here.

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Hi, I´m Sarah. 

A career in tourism was decided upon as I watched the sunrise over the Montserrat mountains in Spain on a school exchange at the age of 16. A degree in Hispanics at Liverpool University took me to Chile just four years later, and a decade of tour leading across the Latin American continent immediately followed. After staying in so many unimaginably cool hotels and hostels, my own backpackers place was born at the foot of an active volcano in southern Chile...  READ MORE

what clients say

“From beginning to end Sarah was totally invested in getting the best possible result for our business. She really took the time to understand who we are and what we want to achieve. Her action plan to improve our customer service was totally on point and easy to implement. I recommend her services without hesitation!"

Elisabeth Sandig,  Parque Metreñehue

 “At every turn Sarah considered the future of the business with each decision she took. She analysed thoroughly before suggesting logical and actionable changes. It is obvious she cares about the staff in the hospitality industry, she understands their needs and how important they are to the business. After implementing her action plan the result for us was happier staff and an increase in repeat visits from customers”.

Veronica Pollak,  Hotel Antumalal

WEBINAR on Building Tourism Resilience through Community Collaboration. Hosted by South Africa Is Travel Ready collective.

"Resilience Possible Through Collaboration" article summarising my recent Building Tourism Resilience conversation on the 16 Feb 2021 Tourism Tuesday webinar hosted by the South Africa is Travel Ready collective.

Read article here

BOOK - Tourism, Travel & COVID-19 - The new narrative for Southern and Eastern Africa during a crisis vortex.

In 2020 I was asked to be one of several contributors to the new book: Tourism, Travel & COVID-19. 

Tourism, Travel & COVID-19 provides stories, insights, guidelines and toolkits from 24 leading experts in the tourism and travel industry. They offer hope and inspiration to business owners and their employees, customers, stakeholders and communities in a calm and confident way as they navigate the vortex of the crisis. Sparked by crucial conversations, it hopes to ignite the rebirth of a new era for tourism and travel, fix the weak links and build an optimised and sustainable paradigm that is inclusive and beneficial for all in the value chain.
PODCAST: Listen here to me and other book contributors: