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    Google Analytics 4 Guide for Hotels
    sarahhabsburg
    • Jul 24
    • 9 min

    Google Analytics 4 Guide for Hotels

    Over the last few months, you may have seen this carefully crafted email subject line pop up in your inboxes: “We will begin to sunset...
    44 views
    How to Create Hotel Wellness Events and Workshops That Convert
    sarahhabsburg
    • Jul 8
    • 4 min

    How to Create Hotel Wellness Events and Workshops That Convert

    Thinking outside of the box to create workshops or events that appeal to your target audience is a great way to engage and convert.
    20 views
    How to Get More Hotel Direct Bookings
    sarahhabsburg
    • Jun 23
    • 6 min

    How to Get More Hotel Direct Bookings

    How can I increase my direct bookings? This question is one that comes up again and again, and my answer is always the same. Read on...
    42 views
    7 Most Common Hotel SEO Mistakes
    sarahhabsburg
    • Jun 12
    • 7 min

    7 Most Common Hotel SEO Mistakes

    Most independent hoteliers are one-man bands running the whole show alone, or with limited help. We all know that SEO is super important,...
    55 views
    Top Tip on How to Save Money at Your Hotel
    sarahhabsburg
    • May 22
    • 6 min

    Top Tip on How to Save Money at Your Hotel

    Anyone running a business today wants to reduce costs to have a healthier bottom line. If your business is not financially viable,...
    60 views
    Working with Press & Influencers for Hotels: Interview with Kellé Alberts, Witklipfontein Eco Lodge
    sarahhabsburg
    • Apr 22
    • 11 min

    Working with Press & Influencers for Hotels: Interview with Kellé Alberts, Witklipfontein Eco Lodge

    If you have ever asked yourself how to get social media influencers to visit and share their experience of your property, you are not...
    56 views
    Global Consumer Trends in 2022: Tips for hotels to get more customers to engage and book
    sarahhabsburg
    • Apr 7
    • 8 min

    Global Consumer Trends in 2022: Tips for hotels to get more customers to engage and book

    Euromonitor shared their Top 10 Global Consumer Trends research at ITB Berlin recently, and it was filled with so many great nuggets of...
    92 views
    Smart Energy Saving Tips for Your Hotel
    sarahhabsburg
    • Mar 26
    • 5 min

    Smart Energy Saving Tips for Your Hotel

    We really don’t need another crisis on top of a global pandemic and a senseless war, but we have one, albeit a more silent one. Energy...
    46 views
    Ukraine, Covid, and Adaptation Energy: What is it and why we need more of it
    sarahhabsburg
    • Mar 11
    • 5 min

    Ukraine, Covid, and Adaptation Energy: What is it and why we need more of it

    My regular scheduled blog post just didn’t seem to fit this week, so I pulled it, and am sitting down to write a more human one. Just...
    47 views
    Bookings from Agoda via Booking.com? A guide to understanding why and tips for taking back control.
    sarahhabsburg
    • Feb 27
    • 11 min

    Bookings from Agoda via Booking.com? A guide to understanding why and tips for taking back control.

    You have never set up a profile on Agoda, but you are receiving bookings from that channel. The price on the reservation confirmation...
    78 views
    How to Drive More Direct Bookings to Your Hotel (while customer privacy is being increased online)
    sarahhabsburg
    • Feb 12
    • 7 min

    How to Drive More Direct Bookings to Your Hotel (while customer privacy is being increased online)

    Not only are we battling the long-term effects of the pandemic, we are also faced with global tech quarrels that threaten to eliminate...
    94 views
    Top 12 Sources of Hotel Bookings for 21 Countries in 2021
    sarahhabsburg
    • Jan 29
    • 8 min

    Top 12 Sources of Hotel Bookings for 21 Countries in 2021

    Due to the success of this blog last year, here goes the updated version with the top 12 sources of hotel bookings per country for 2021....
    109 views
    How to Create Great Guest Experiences at Your Hotel + free amenities recipe!
    sarahhabsburg
    • Jan 14
    • 6 min

    How to Create Great Guest Experiences at Your Hotel + free amenities recipe!

    This is a huge topic mainly because moments that wow and please our guests can include anything from contactless check-in to child-free...
    119 views
    Hotel Marketing Trends for 2022
    sarahhabsburg
    • Dec 26, 2021
    • 10 min

    Hotel Marketing Trends for 2022

    There is no doubt that the hospitality landscape looks a whole lot different to this time last year. Changes to consumer behaviour and...
    106 views
    Hotel Sustainability: New Features on Google and Booking.com
    sarahhabsburg
    • Dec 11, 2021
    • 3 min

    Hotel Sustainability: New Features on Google and Booking.com

    Climate change is undoubtedly driving our future business decisions and investments. While the pandemic is our current biggest challenge,...
    76 views
    Why Your Hotel Value Proposition Is Key to Improving Your Bottom Line
    sarahhabsburg
    • Nov 26, 2021
    • 4 min

    Why Your Hotel Value Proposition Is Key to Improving Your Bottom Line

    You are probably familiar with the acronym USP for Unique Selling Proposition, right? Why I never recommend creating one for your tourism...
    32 views
    Hotel Customer Loyalty: A New Perspective
    sarahhabsburg
    • Nov 12, 2021
    • 5 min

    Hotel Customer Loyalty: A New Perspective

    I pay close attention to patterns in the business email subject lines I receive, a lot. Staying on top of industry trends requires...
    49 views
    Creating a Greener Tourism Business: The Four Essential Ingredients
    sarahhabsburg
    • Oct 19, 2021
    • 7 min

    Creating a Greener Tourism Business: The Four Essential Ingredients

    As the world emerges from the pandemic, tourism business owners face a unique opportunity. Dozens of recent tourism recovery reports cite...
    84 views
    How to Get the Most out of Your Booking.com Profile
    sarahhabsburg
    • Oct 15, 2021
    • 11 min

    How to Get the Most out of Your Booking.com Profile

    This blog covers the new features Booking.com has activated over the last few months. It will highlight what to check on, deactivate, and...
    140 views
    Apple iOS14 + Recent Facebook and Instagram Updates: What They Mean to Your Hotel Marketing Strategy
    sarahhabsburg
    • Oct 3, 2021
    • 9 min

    Apple iOS14 + Recent Facebook and Instagram Updates: What They Mean to Your Hotel Marketing Strategy

    So, it happened! The Apple iOS14 update has been released, and the world didn’t collapse around us (yet! 😊). This blog will briefly...
    45 views
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