sarahhabsburgJul 249 minGoogle Analytics 4 Guide for Hotels Over the last few months, you may have seen this carefully crafted email subject line pop up in your inboxes: “We will begin to sunset...
sarahhabsburgJul 84 minHow to Create Hotel Wellness Events and Workshops That Convert Thinking outside of the box to create workshops or events that appeal to your target audience is a great way to engage and convert.
sarahhabsburgJun 236 minHow to Get More Hotel Direct Bookings How can I increase my direct bookings? This question is one that comes up again and again, and my answer is always the same. Read on...
sarahhabsburgJun 127 min7 Most Common Hotel SEO Mistakes Most independent hoteliers are one-man bands running the whole show alone, or with limited help. We all know that SEO is super important,...
sarahhabsburgMay 226 minTop Tip on How to Save Money at Your HotelAnyone running a business today wants to reduce costs to have a healthier bottom line. If your business is not financially viable,...
sarahhabsburgApr 2211 minWorking with Press & Influencers for Hotels: Interview with Kellé Alberts, Witklipfontein Eco LodgeIf you have ever asked yourself how to get social media influencers to visit and share their experience of your property, you are not...
sarahhabsburgApr 78 minGlobal Consumer Trends in 2022: Tips for hotels to get more customers to engage and bookEuromonitor shared their Top 10 Global Consumer Trends research at ITB Berlin recently, and it was filled with so many great nuggets of...
sarahhabsburgMar 265 minSmart Energy Saving Tips for Your HotelWe really don’t need another crisis on top of a global pandemic and a senseless war, but we have one, albeit a more silent one. Energy...
sarahhabsburgMar 115 minUkraine, Covid, and Adaptation Energy: What is it and why we need more of itMy regular scheduled blog post just didn’t seem to fit this week, so I pulled it, and am sitting down to write a more human one. Just...
sarahhabsburgFeb 2711 minBookings from Agoda via Booking.com? A guide to understanding why and tips for taking back control. You have never set up a profile on Agoda, but you are receiving bookings from that channel. The price on the reservation confirmation...
sarahhabsburgFeb 127 minHow to Drive More Direct Bookings to Your Hotel (while customer privacy is being increased online)Not only are we battling the long-term effects of the pandemic, we are also faced with global tech quarrels that threaten to eliminate...
sarahhabsburgJan 298 minTop 12 Sources of Hotel Bookings for 21 Countries in 2021Due to the success of this blog last year, here goes the updated version with the top 12 sources of hotel bookings per country for 2021....
sarahhabsburgJan 146 minHow to Create Great Guest Experiences at Your Hotel + free amenities recipe! This is a huge topic mainly because moments that wow and please our guests can include anything from contactless check-in to child-free...
sarahhabsburgDec 26, 202110 minHotel Marketing Trends for 2022There is no doubt that the hospitality landscape looks a whole lot different to this time last year. Changes to consumer behaviour and...
sarahhabsburgDec 11, 20213 minHotel Sustainability: New Features on Google and Booking.comClimate change is undoubtedly driving our future business decisions and investments. While the pandemic is our current biggest challenge,...
sarahhabsburgNov 26, 20214 minWhy Your Hotel Value Proposition Is Key to Improving Your Bottom LineYou are probably familiar with the acronym USP for Unique Selling Proposition, right? Why I never recommend creating one for your tourism...
sarahhabsburgNov 12, 20215 minHotel Customer Loyalty: A New PerspectiveI pay close attention to patterns in the business email subject lines I receive, a lot. Staying on top of industry trends requires...
sarahhabsburgOct 19, 20217 minCreating a Greener Tourism Business: The Four Essential IngredientsAs the world emerges from the pandemic, tourism business owners face a unique opportunity. Dozens of recent tourism recovery reports cite...
sarahhabsburgOct 15, 202111 minHow to Get the Most out of Your Booking.com ProfileThis blog covers the new features Booking.com has activated over the last few months. It will highlight what to check on, deactivate, and...
sarahhabsburgOct 3, 20219 minApple iOS14 + Recent Facebook and Instagram Updates: What They Mean to Your Hotel Marketing StrategySo, it happened! The Apple iOS14 update has been released, and the world didn’t collapse around us (yet! 😊). This blog will briefly...