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sell

A proven process to

more room nights &

increase

your hotel revenue

Effective strategies to clearly communicate why someone should choose to stay with YOU

You love hosting your guests but are not in love with marketing your property.

You are not alone.

You want more people to find you organically.
You want your content to move the hearts and minds of your target audience.
You want your website to be a conversion machine that makes booking direct the easy choice.

The way to do this is...

to truly understand your ideal customer and clearly communicate your value to them.

modern hotel marketing_sarahhabsburg_edi

Not knowing HOW to talk about your business so you connect on an emotional level with your customers means missing out on critical trust-building moments that lead to sales. 
 

Hotel

Modern 

Get great at sales messaging with my
for Independent
Owners

 Marketing 

Coaching

This is not another course focused on the same old generic marketing strategies.

This modern take on hotel marketing takes you on a voyage of brand clarity discovery so you find your unique voice, stories, and actions that feel in tune, as well as resonating with, your target audience. 

Property owners who have been through this coaching feel more joy and connection to their businesses and what they do, they generate more revenue, enjoy marketing and sharing the uniqueness of their properties, and they feel good about the way they run their businesses.


 



Don't commit to costly monthly ad spend, or hire an expensive marketing agency.

My coaching programme teaches you all the tools you need to get great at marketing regardless of tech skills, property size, or available budget.


 

Dear Sarah, thank you for such an inspirational course! 

I loved the methodical approach of your teaching and the way you created structure and logical steps we could easily follow. Thank you also for the wonderful and creative tips and examples you shared along the way. It was both inspirational and practical, a rare combination.

My Modern Hotel Marketing coaching uses a framework called the (unique!) Direct Bookings Compass. It gives you all the tools you need to amplify your marketing messaging so your customers feel like you *get* them.


 
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What's included ?

 
  • Weekly live group coaching 
  • 2 x 30-min one on one calls to tailor & answer your questions
  • Lifetime online access to all learning resources 
  • Bonus materials such as How to Keep Google Happy, Mastering the OTAs, and an insanely useful and reusable social media content calendar. 
     

 

Next group coaching start date:

new year 2023

In this course you will:

Get crystal clear on your brand personality and define your unique value offer
Analyse and make strategic changes to your property website for optimised user experience and ease of bookability
Build your own cornerstone content creation strategy that integrates your brand voice and your unique stories
Define what type of sustainable action has the most impact and that makes sense to your business and location 


After completing this coaching...
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The Direct Bookings 30-day challenge is perfect for you if ...

A

You know your product has so much value for your customers but you are struggling to get clear on your marketing messaging

B

You know you need to create more valuable and engaging content on a consistent basis but you are stuck for ideas

C

You are tired of over reliance on OTAs but don't want to close your profiles. You know there must be a way to have more balance

Why choose this coaching ?

As a former hostel owner and luxury lodge manager, I have experienced first-hand all the stresses, crises, and high and low points of working in the sector. My mistakes and incredible wins mean I can teach what truly works.

Everything I do is created for independent hotel, lodge, b&b, and hostel owners with recovery, growth, and resilience in mind. I believe you can be successful at marketing your business, standing out online, and getting in front of the right people, no matter the size of your budget.

I'm known for bringing clarity through step-by-step strategies, “quick win” actionables, and easy to follow formulas. These are all layered with a commitment to tough love and direct feedback. I will be behind you all the way and I always respond to your questions.

My coaching materials are hosted on an easy-to-access and responsive platform that means you can absorb the content at any time from your mobile phone as well as from a PC or tablet. 

Still have questions? Check out the FAQs

  • How do I know this live training is for me?
    If you are the owner or manager of a small, independent hotel, lodge, b&b or hostel, then this live training is designed specifically with you in mind. If you feel frustrated and overwhelmed by the external factors that the pandemic has inflicted on the industry, then this training will help you to get confident that you are doing all you can. It will allow you to take back control and get on top of what you need to do right now to stay in the game. My insights come from practical experience (running own hostel and then a lakeside lodge) and from academic knowledge (Masters in International Responsible Tourism Management). I also pulled my business and many others in the area through two natural disasters in southern Chile that – both times - wiped out all our reservations for months – the 8.8 earthquake in 2010, and the eruption of the Villarrica volcano in 2015. Those strategies that kept us afloat have been modified for the current Covid situation and will help you too to build a more resilient future for your business.
  • How can I take part in the calls?
    The calls will be via Zoom. Once you are registered, you will be sent a unique link to access each call. There will be opportunities to ask questions during the calls and a Q&A after each one.
  • What dates and times are the calls?
    Call 1 will be on Thursday 6 May. Call 2 on Monday 10 May. Call 3 on Thursday 13 May. Call 4 on Monday 17 May. Call 5 on Thursday 20 May. Each call will take place at 20:00 Central European Time (CET).
  • How long will the calls last?
    Each call will last for an hour but that can of course be extended if there are lots of burning questions that just have to be answered.
  • Is there any additional work to do outside of the calls?
    I will provide worksheets and self-assessment tools that are related to the content of each call. You will optimise what you learn from the training if you take an additional 30 minutes approximately after each call to complete these. I will also send out a very short survey after each call to make sure that your most burning questions about the topic of the next call are covered.
  • Will replays of the calls be available?
    Yes, replays will be shared via email to registered participants. It is of course a great opportunity to be on the live calls because you will have time to ask questions as we go through the content.
  • Will I be able to ask questions during the calls?
    Definitely! I will put everyone on mute of course while I am presenting each sub-topic, but then you will have chance to ask questions after each section and in the Q&A at the end.
  • What is the cost for the five live calls?
    The cost of these 5 live training calls is US$ 97. That’s just under US$ 20 per call to get confident in marketing your property in under three weeks. I must mention that the course will never be this price again. I am putting this together on the basis of the patterns of frequently asked questions I detected over the last few weeks so now is the time to get the content out there in this format. That will change in the future.
  • How can I pay?
    You can pay via Paypal or with credit card.
  • Is there a payment plan available?
    I am afraid not, not this time.
  • What if I start the calls and then realise this training is just not for me?
    I will offer a full refund if you are present in the first call but then after that decide it is not for you. If that is the case, just send me an email and I will go ahead and organise a full refund.
  • I want to learn specifically about targeted email marketing. Is there a course just on that?
    That course is in the development process. My research showed me that there are many people wanting to get confident about their overall strategy before moving on to a more complex targeted email strategy. If you are super interested in being the first to know when this course will be available, click here to send me an email with INTERESTED in the subject line.
  • How do I know that you can really help me?
    I believe in challenging the status quo. I believe you can be successful at marketing your property, standing out online and getting in front of the right people, no matter how many rooms you have or how small your budget. The pandemic has presented huge challenges, this is true, but it has also offered us opportunities to grow and recover by creating more sustainable businesses with a focus on direct and domestic, at least for now. My insights come from practical experience (running own hostel and then a lakeside lodge) and from academic knowledge (Masters in International Responsible Tourism Management). I also pulled my business and many others in the area through two natural disasters in southern Chile that – both times - wiped out all our reservations for months – the 8.8 earthquake in 2010, and the eruption of the Villarrica volcano in 2015. Those strategies that kept us afloat have been modified for the current Covid situation and will help you too to build a more resilient future for your business. This is my passion. Maybe somehow the stars are aligned for me too. I had hoped that I would never need to share those survival strategies I learnt from my experiences in Chile, but the world definitely has a different plan for me. The space I am creating is intended to exist far beyond memories of masks, social distancing, and halted travel. It is a path to create valuable, didactic, inspiring, motivational, bite-sized, results-driven, educational online tourism courses that will support you to increase sales through targeted marketing and will assist in creating better destinations for people to live in, and in turn for people to visit. I know I can help you. You just have to trust that and press the button.
  • I have another question – how can I contact you?
    You can contact me any time via email at sarah@sarahhabsburg.com




I look forward to welcoming you onboard!

Let's get your property filled with the right guests for you and the experiences you offer.

 

Still have a question? Write to me at sarah@sarahhabsburg.com

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