sustainability communication
minutes
expert
Unlock
skills in just 90
!
As a busy SME tourist accommodation owner, you already juggle countless responsibilities—from managing staff to ensuring your guests have an unforgettable experience.
Integrating sustainability shouldn’t add to that stress—it should enhance your business. That’s exactly what this self-paced, affordable, and highly practical short course will help you achieve.
Why this course?
Sustainability feels challenging because it is—until you ask the right questions.
The focus of this course is to present these critical questions, so you gain clarity to choose the right actions, and the skills to communicate your sustainability efforts effectively, leading to long-lasting positive results.
Avoid the pitfalls of starting with the wrong actions or marketing what you are doing in the wrong way.
Independent
Owners
The RISE Marketing Sustainability Framework is tailored specifically for
This course will empower you to:
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Commit to the right sustainability action for you
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Ensure consistent, positive results
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Embed sustainability throughout operations
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Confidently avoid greenwashing
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Prepare for upcoming regulation requirements
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Increase guest and staff satisfaction
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Improve reviews and build reputation
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Bolster resilience to future challenges
What you will learn with the RISE Framework:
This course is broken down into four sections, designed to fit into your busy schedule while providing maximum value.
RELEVANT - Asking the Right Questions
10 questions, 10 individual sets of answers. This is the key to choosing initiatives that align with your unique passion, values, location, budget, and capacity to ensure your sustainability journey is meaningful and actionable.
INTEGRATE - Seamlessly Embed Sustainability into Operations
Sustainability is an intangible ethos yet it needs to be seen. This section offers practical inspiration on how to integrate your sustainability decisions, actions, and education into every aspect of your business so you effortlessly influence behavioural change.
SHOWCASE - Telling YOUR Story the RIGHT Way
Where, how, and to whom should you be talking about your sustainability progress? This section provides a comprehensive checklist to ensure your communication is targeted, authentic, and impactful. Plus, you’ll see real-world examples of how other properties are doing this successfully.
EDUCATE - Empower Guests & Staff with the Right Knowledge
It takes a LOT of time to create materials that support your sustainability endeavours. In this section you will find 35 templates, checklists and signage examples to inform not just your guests, but your staff and other stakeholders (press, tour operators, etc) about your sustainability efforts. All are customisable and ready to use.
What's included ?
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4 x 10-minute videos, one on each section of the framework
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Downloadable workbook to complement all sections
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Free scorecard to check your current status against Travalyst's accommodation attributes *
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12 real world best practice examples from hotels worldwide
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35 checklists and customisable templates to ensure all possible educational and marketing bases are covered **
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Bonus slides to support your content creation and marketing strategy ***
* This scorecard, using Travalyst's publicly available accommodation attributes, has been specifically created for this course to give you a snapshot of your current status and help you ensure compliance with all relevant sustainability pillars.
** 35 Included Checklists and Customisable Templates:
Marketing Sustainability Checklist for Website & In-House Educational Content
Did you know…? Guest messaging series (x5)
Did you know…? Staff messaging series (by department x12)
Guest Bathroom water conservation message
Guest Bedroom energy conservation message
Breakfast table message for guests
Buffet labels
Tour Operators Kit Checklist
Press Kit Checklist
Press Release Template
Google Business Profile Update Checklist
Staff Sustainability Education Templates:
Introduction to Sustainability for New Staff
General Staff Sustainability Code of Conduct
Front Desk Staff Sustainability Code of Conduct
Housekeeping Staff Sustainability Code of Conduct
Maintenance Staff Sustainability Code of Conduct
Purchasing Department Sustainability Code of Conduct
Chef & Kitchen Staff Sustainability Code of Conduct
Restaurant / Café Staff Sustainability Code of Conduct
Sustainability Policy Template
*** Bonus Content Slides:
Anatomy of a Blog Post & of an Engaging Offer
12-Month Content Creation Strategy presentation
The goal of this short course is to confidently integrate your sustainability progress into your overall marketing messaging so you consistently generate positive change where you are, and move the hearts and minds of your target audience to book with you.
Are You Ready to RISE ?
This course has been developed using first-hand insights, academic research, and expert instructional design. It’s practical, engaging, and designed with empathy for the challenges you face as a business owner.
Don’t wait until your competitors are ahead or until sustainability reporting becomes mandatory for SMEs (it will). Now is the time to learn how to communicate your sustainability progress confidently and avoid greenwashing.
Still have questions? Check out the FAQs
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How do I know this live training is for me?If you are the owner or manager of a small, independent hotel, lodge, b&b or hostel, then this live training is designed specifically with you in mind. If you feel frustrated and overwhelmed by the external factors that the pandemic has inflicted on the industry, then this training will help you to get confident that you are doing all you can. It will allow you to take back control and get on top of what you need to do right now to stay in the game. My insights come from practical experience (running own hostel and then a lakeside lodge) and from academic knowledge (Masters in International Responsible Tourism Management). I also pulled my business and many others in the area through two natural disasters in southern Chile that – both times - wiped out all our reservations for months – the 8.8 earthquake in 2010, and the eruption of the Villarrica volcano in 2015. Those strategies that kept us afloat have been modified for the current Covid situation and will help you too to build a more resilient future for your business.
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How can I take part in the calls?The calls will be via Zoom. Once you are registered, you will be sent a unique link to access each call. There will be opportunities to ask questions during the calls and a Q&A after each one.
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What dates and times are the calls?Call 1 will be on Thursday 6 May. Call 2 on Monday 10 May. Call 3 on Thursday 13 May. Call 4 on Monday 17 May. Call 5 on Thursday 20 May. Each call will take place at 20:00 Central European Time (CET).
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How long will the calls last?Each call will last for an hour but that can of course be extended if there are lots of burning questions that just have to be answered.
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Is there any additional work to do outside of the calls?I will provide worksheets and self-assessment tools that are related to the content of each call. You will optimise what you learn from the training if you take an additional 30 minutes approximately after each call to complete these. I will also send out a very short survey after each call to make sure that your most burning questions about the topic of the next call are covered.
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Will replays of the calls be available?Yes, replays will be shared via email to registered participants. It is of course a great opportunity to be on the live calls because you will have time to ask questions as we go through the content.
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Will I be able to ask questions during the calls?Definitely! I will put everyone on mute of course while I am presenting each sub-topic, but then you will have chance to ask questions after each section and in the Q&A at the end.
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What is the cost for the five live calls?The cost of these 5 live training calls is US$ 97. That’s just under US$ 20 per call to get confident in marketing your property in under three weeks. I must mention that the course will never be this price again. I am putting this together on the basis of the patterns of frequently asked questions I detected over the last few weeks so now is the time to get the content out there in this format. That will change in the future.
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How can I pay?You can pay via Paypal or with credit card.
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Is there a payment plan available?I am afraid not, not this time.
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What if I start the calls and then realise this training is just not for me?I will offer a full refund if you are present in the first call but then after that decide it is not for you. If that is the case, just send me an email and I will go ahead and organise a full refund.
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I want to learn specifically about targeted email marketing. Is there a course just on that?That course is in the development process. My research showed me that there are many people wanting to get confident about their overall strategy before moving on to a more complex targeted email strategy. If you are super interested in being the first to know when this course will be available, click here to send me an email with INTERESTED in the subject line.
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How do I know that you can really help me?I believe in challenging the status quo. I believe you can be successful at marketing your property, standing out online and getting in front of the right people, no matter how many rooms you have or how small your budget. The pandemic has presented huge challenges, this is true, but it has also offered us opportunities to grow and recover by creating more sustainable businesses with a focus on direct and domestic, at least for now. My insights come from practical experience (running own hostel and then a lakeside lodge) and from academic knowledge (Masters in International Responsible Tourism Management). I also pulled my business and many others in the area through two natural disasters in southern Chile that – both times - wiped out all our reservations for months – the 8.8 earthquake in 2010, and the eruption of the Villarrica volcano in 2015. Those strategies that kept us afloat have been modified for the current Covid situation and will help you too to build a more resilient future for your business. This is my passion. Maybe somehow the stars are aligned for me too. I had hoped that I would never need to share those survival strategies I learnt from my experiences in Chile, but the world definitely has a different plan for me. The space I am creating is intended to exist far beyond memories of masks, social distancing, and halted travel. It is a path to create valuable, didactic, inspiring, motivational, bite-sized, results-driven, educational online tourism courses that will support you to increase sales through targeted marketing and will assist in creating better destinations for people to live in, and in turn for people to visit. I know I can help you. You just have to trust that and press the button.
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I have another question – how can I contact you?You can contact me any time via email at sarah@sarahhabsburg.com