top of page
for all tourism business owners
A six-step framework to create
story marketing content that
engages your target audience
Effective strategies for content marketing confidence that clearly communicate why someone should buy from YOU
75% of people don't trust traditional forms of marketing.
Today's consumers are looking for genuine connection and are motivated by authentic and trustworthy messaging.
Applying storytelling concepts and building cornerstone content structure are the missing links.
Our brains are hardwired to prefer stories but knowing how to craft one can feel impossible when you are
spinning so many plates!
The goal of this interactive workshop is to provide the structure you need to create engaging story marketing content that is personalised and unique to your business.
This workshop follows a unique framework called the Story Content Marketing Compass. It gives you all the essential ingredients to consistently create content that makes your customers feel like you *get* them.
You will walk away with:
Understanding of how short-form story content can fuel every piece of content you need to produce
Three fully-developed, personalised, unique-to-you short-form story content outlines
A reusable cornerstone story content marketing structure that you can work to every time you renew you content
"Human life is rooted in narrative"
Peter L. Berger
Who is this workshop for?
For all ethical tourism business owners who desire to create short-form marketing content that reaches the right kind of customers effortlessly.
While people do still consume long-form content, it is much easier and faster to connect emotionally with short-form content. Regardless of whether the short-form is video, image, or written format, it still needs a story behind it.
This is a serious workshop where you will get stuff done and learn skills that will help with your marketing and messaging in the future.
It is not just any old webinar that you register for, forget about, only to then maybe watch half the replay.
For that reason it is a paid session so your commitment matches mine in getting you results that will work for you today and every time you update your marketing content.
We are all busy people, so we will channel both energy and focus into this 2-hour workshop that is dedicated to teaching effective tools and structure, while also generating renewed marketing confidence.
If you are not serious about doing this work, this session is not for you!
"People don't buy goods and services, they buy relations, stories and magic".
bottom of page