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more room nights &



A proven process to

your hotel revenue

Effective strategies to clearly communicate why someone should choose to stay with YOU

Today's consumers are looking for genuine connection and are motivated by authentic and trustworthy messaging. The challenge is knowing how to talk about your business to get people to listen. This is where it is easy to get lost.

You are not alone.

You want more people to find you organically and to "get" you.

You want your content to move the hearts and minds of your target audience.

You want your website to showcase your unique story so you connect on an emotional level.

The way to do this is to...

boldly clarify what your business stands for,
truly understand your ideal customer, and
clearly communicate your value to them.

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Not knowing HOW to talk about your business so you connect on an emotional level with your customers means missing out on critical trust-building moments that lead to sales. 



Amplify your brand messaging with my
for Independent



The work you will do with me is not just another bland course focused on the same old generic marketing strategies.

My coaching is a fresh, relevant, and modern perspective that focuses on purpose-driven hotel marketing. You will be taken on a voyage of brand discovery to identify your unique voice, stories, and actions that feel in tune, as well as resonating with, your target audience. 

Property owners who have been through this coaching feel more joy and connection to their businesses and what they do, they generate more revenue, enjoy marketing and sharing the unique purpose of their properties, and they feel great about the way they run their businesses.


Don't commit to costly monthly ad spend, or hire an expensive marketing agency.

My coaching programme teaches you all the tools you need to get great at marketing your property regardless of tech skills, property size, or available budget.


I was feeling lost on how to communicate my business and values. Sarah is knowledge, clarity, empathy and such a joy to listen to. Every single session was amazing. With this one-on-one coaching programme, I have learned so many tips and techniques to make my days and ideas flow. Exactly what I was needing!

Welcome to my most popular coaching programme

Amplify Hotel Marketimg

For ethical hospitality business owners to
reach the right kind of customers effort


The goal of this programme is to succinctly integrate your business purpose and values into your overall marketing messaging so you move the hearts and minds of your target audience to book with YOU.

 This coaching follows a unique framework called the Purpose-Driven Marketing Compass. It gives you all the tools you need to amplify your marketing messaging so your customers feel like you *get* them.

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What's included ?

  • 6 x 60-minute one-on-one calls to tailor & answer your questions
  • Lifetime access to all learning resources 
  • Bonus materials:


Google Made Easy eBook - A Toolkit for Hotels
Reusable 30-day Social Media Content Calendar template
Sustainability Policy template
Introduction to Sustainability for Staff (support booklet)

In this course you will:

Get crystal clear on your brand values, personality, voice,  and your Unique Value Proposition
Audit and amplify current offer and services, tying them all back to your business purpose and values
Build your own cornerstone content that integrates your brand voice and your unique stories
Develop strategies to combat seasonality and encourage more loyal and repeat customers
Analyse and make strategic changes to your property website for optimised user experience and ease of bookability

After completing this coaching...
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The Direct Bookings 30-day challenge is perfect for you if ...


You know your product has so much value for your customers but you are struggling to get clear on your marketing messaging


You know you need to create more valuable and engaging content on a consistent basis but you are stuck for ideas


You are tired of over reliance on OTAs but don't want to close your profiles. You know there must be a way to have more balance

Why choose this coaching ?

As a former hostel owner and luxury lodge manager, I have experienced first-hand all the stresses, crises, and high and low points of working in the sector. My mistakes and incredible wins mean I can teach what truly works.

Everything I do is created for independent hotel, lodge, b&b, and hostel owners with recovery, growth, and resilience in mind. I believe you can be successful at marketing your business, standing out online, and getting in front of the right people, no matter the size of your budget.

I'm known for bringing clarity through step-by-step strategies, “quick win” actionables, and easy to follow formulas. These are all layered with a commitment to tough love and direct feedback. I will be behind you all the way and I always respond to your questions.

My coaching materials are hosted on an easy-to-access and responsive platform that means you can absorb the content at any time from your mobile phone as well as from a PC or tablet. 

Still have questions? Check out the FAQs

Take your business where your mind has already wandered

Let's get your property filled with the right guests for you and the experiences you offer.


Still have a question? Write to me at

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