sustainability action and
market it to the world
Effective strategies to clearly communicate why someone should choose to stay with YOU
Today's consumers are looking for genuine connection and are motivated by authentic and trustworthy messaging. The challenge is knowing how to talk about your business to get people to listen. This is where it is easy to get lost.
You are not alone.
You want more people to find you organically and to "get" you.
You want your content to move the hearts and minds of your target audience.
You want your website to showcase your unique sustainability story so you connect on an emotional level.
The way to do this is to...
boldly clarify what your business stands for,
implement processes that generate consistent action
truly understand your ideal customer, and
clearly communicate your value to them.
Not knowing HOW to talk about your business so you connect on an emotional level with your customers means missing out on critical trust-building moments that lead to sales.
Generate real results & marketing confidence with my
The work you will do with me is not just another bland course focused on the same old generic marketing strategies.
My coaching is a fresh, relevant, and modern perspective that focuses on purpose-driven hotel marketing. You will be taken on a voyage of brand discovery to identify your unique voice, stories, and actions that feel in tune, as well as resonating with, your target audience. We will also look at the operational processes you need to implement to generate consistent results you can prove.
Property owners who have been through this coaching feel more joy and connection to their businesses and what they do, they generate more revenue, enjoy marketing and sharing the unique purpose of their properties, and they feel great about the way they run their businesses.
Don't commit to costly monthly ad spend, or hire an expensive marketing agency.
My coaching programme teaches you all the tools you need to get great at marketing your property regardless of tech skills, property size, or available budget.
I was feeling lost on how to communicate my business and values. Sarah is knowledge, clarity, empathy and such a joy to listen to. Every single session was amazing. With this one-on-one coaching programme, I have learned so many tips and techniques to make my days and ideas flow. Exactly what I was needing!
M. McGill, Monte do Zambujeiro, Portugal
Welcome to my most popular coaching programme
For ethical hospitality business owners to
reach the right kind of customers effortlessly.
The goal of this programme is to succinctly integrate your business purpose and values into your overall marketing messaging so you move the hearts and minds of your target audience to book with YOU.
This coaching follows a unique framework called the Purpose-Driven Marketing Compass. It gives you all the tools you need to amplify your marketing messaging so your customers feel like you *get* them.
What's included ?
6 x 60-minute one-on-one calls to tailor & answer your questions
Lifetime access to all learning resources
Google Made Easy eBook - A Toolkit for Hotels
Reusable 30-day Social Media Content Calendar template
Sustainability Policy template
Introduction to Sustainability for Staff (support booklet)
In this course you will:
Get crystal clear on your brand values, personality, voice, and your Unique Value Proposition
Audit and amplify current offer and services, tying them all back to your business purpose and values
Build your own cornerstone content that integrates your brand voice and your unique stories
Develop strategies to combat seasonality and encourage more loyal and repeat customers
Analyse and make strategic changes to your property website for optimised user experience and ease of bookability
The Direct Bookings 30-day challenge is perfect for you if ...
You know your product has so much value for your customers but you are struggling to get clear on your marketing messaging
You know you need to create more valuable and engaging content on a consistent basis but you are stuck for ideas
You are tired of over reliance on OTAs but don't want to close your profiles. You know there must be a way to have more balance
Why choose this coaching ?
As a former hostel owner and luxury lodge manager, I have experienced first-hand all the stresses, crises, and high and low points of working in the sector. My mistakes and incredible wins mean I can teach what truly works.
Everything I do is created for independent hotel, lodge, b&b, and hostel owners with recovery, growth, and resilience in mind. I believe you can be successful at marketing your business, standing out online, and getting in front of the right people, no matter the size of your budget.
I'm known for bringing clarity through step-by-step strategies, “quick win” actionables, and easy to follow formulas. These are all layered with a commitment to tough love and direct feedback. I will be behind you all the way and I always respond to your questions.
My coaching materials are hosted on an easy-to-access and responsive platform that means you can absorb the content at any time from your mobile phone as well as from a PC or tablet.
Still have questions? Check out the FAQs
How do I know this live training is for me?If you are the owner or manager of a small, independent hotel, lodge, b&b or hostel, then this live training is designed specifically with you in mind. If you feel frustrated and overwhelmed by the external factors that the pandemic has inflicted on the industry, then this training will help you to get confident that you are doing all you can. It will allow you to take back control and get on top of what you need to do right now to stay in the game. My insights come from practical experience (running own hostel and then a lakeside lodge) and from academic knowledge (Masters in International Responsible Tourism Management). I also pulled my business and many others in the area through two natural disasters in southern Chile that – both times - wiped out all our reservations for months – the 8.8 earthquake in 2010, and the eruption of the Villarrica volcano in 2015. Those strategies that kept us afloat have been modified for the current Covid situation and will help you too to build a more resilient future for your business.
How can I take part in the calls?The calls will be via Zoom. Once you are registered, you will be sent a unique link to access each call. There will be opportunities to ask questions during the calls and a Q&A after each one.
What dates and times are the calls?Call 1 will be on Thursday 6 May. Call 2 on Monday 10 May. Call 3 on Thursday 13 May. Call 4 on Monday 17 May. Call 5 on Thursday 20 May. Each call will take place at 20:00 Central European Time (CET).
How long will the calls last?Each call will last for an hour but that can of course be extended if there are lots of burning questions that just have to be answered.
Is there any additional work to do outside of the calls?I will provide worksheets and self-assessment tools that are related to the content of each call. You will optimise what you learn from the training if you take an additional 30 minutes approximately after each call to complete these. I will also send out a very short survey after each call to make sure that your most burning questions about the topic of the next call are covered.
Will replays of the calls be available?Yes, replays will be shared via email to registered participants. It is of course a great opportunity to be on the live calls because you will have time to ask questions as we go through the content.
Will I be able to ask questions during the calls?Definitely! I will put everyone on mute of course while I am presenting each sub-topic, but then you will have chance to ask questions after each section and in the Q&A at the end.
What is the cost for the five live calls?The cost of these 5 live training calls is US$ 97. That’s just under US$ 20 per call to get confident in marketing your property in under three weeks. I must mention that the course will never be this price again. I am putting this together on the basis of the patterns of frequently asked questions I detected over the last few weeks so now is the time to get the content out there in this format. That will change in the future.
How can I pay?You can pay via Paypal or with credit card.
Is there a payment plan available?I am afraid not, not this time.
What if I start the calls and then realise this training is just not for me?I will offer a full refund if you are present in the first call but then after that decide it is not for you. If that is the case, just send me an email and I will go ahead and organise a full refund.
I want to learn specifically about targeted email marketing. Is there a course just on that?That course is in the development process. My research showed me that there are many people wanting to get confident about their overall strategy before moving on to a more complex targeted email strategy. If you are super interested in being the first to know when this course will be available, click here to send me an email with INTERESTED in the subject line.
How do I know that you can really help me?I believe in challenging the status quo. I believe you can be successful at marketing your property, standing out online and getting in front of the right people, no matter how many rooms you have or how small your budget. The pandemic has presented huge challenges, this is true, but it has also offered us opportunities to grow and recover by creating more sustainable businesses with a focus on direct and domestic, at least for now. My insights come from practical experience (running own hostel and then a lakeside lodge) and from academic knowledge (Masters in International Responsible Tourism Management). I also pulled my business and many others in the area through two natural disasters in southern Chile that – both times - wiped out all our reservations for months – the 8.8 earthquake in 2010, and the eruption of the Villarrica volcano in 2015. Those strategies that kept us afloat have been modified for the current Covid situation and will help you too to build a more resilient future for your business. This is my passion. Maybe somehow the stars are aligned for me too. I had hoped that I would never need to share those survival strategies I learnt from my experiences in Chile, but the world definitely has a different plan for me. The space I am creating is intended to exist far beyond memories of masks, social distancing, and halted travel. It is a path to create valuable, didactic, inspiring, motivational, bite-sized, results-driven, educational online tourism courses that will support you to increase sales through targeted marketing and will assist in creating better destinations for people to live in, and in turn for people to visit. I know I can help you. You just have to trust that and press the button.
I have another question – how can I contact you?You can contact me any time via email at firstname.lastname@example.org