sustainability communication

minutes

expert

Unlock

skills in just 90

!

As a busy SME tourist accommodation owner, you already juggle countless responsibilities—from managing staff to ensuring your guests have an unforgettable experience.

Integrating sustainability shouldn’t add to that stress—it should enhance your business. That’s exactly what this self-paced, affordable, and highly practical short course will help you achieve.

modern hotel marketing_sarahhabsburg_edi

Why this course?

Sustainability feels challenging because it is—until you ask the right questions.

The focus of this course is to present these critical questions, so you gain clarity to choose the right actions, and the skills to communicate your sustainability efforts effectively, leading to long-lasting positive results.

Avoid the pitfalls of starting with the wrong actions or marketing what you are doing in the wrong way.

Hotel

Independent

Owners

The RISE Marketing Sustainability Framework is tailored specifically for

This course will empower you to:

Commit to the right sustainability action for you
Ensure consistent, positive results
Embed sustainability throughout operations
Confidently avoid greenwashing
Prepare for upcoming regulation requirements
Increase guest and staff satisfaction
Improve reviews and build reputation
Bolster resilience to future challenges

RISE Marketing Sustainability Framework 1.png

What you will learn with the RISE Framework:

This course is broken down into four sections, designed to fit into your busy schedule while providing maximum value.

RELEVANT - Asking the Right Questions
10 questions, 10 individual sets of answers. This is the key to choosing initiatives that align with your unique passion, values, location, budget, and capacity to ensure your sustainability journey is meaningful and actionable.

INTEGRATE - Seamlessly Embed Sustainability into Operations
Sustainability is an intangible ethos yet it needs to be seen. This section offers practical inspiration on how to integrate your sustainability decisions, actions, and education into every aspect of your business so you effortlessly influence behavioural change.

SHOWCASE - Telling YOUR Story the RIGHT Way
Where, how, and to whom should you be talking about your sustainability progress? This section provides a comprehensive checklist to ensure your communication is targeted, authentic, and impactful. Plus, you’ll see real-world examples of how other properties are doing this successfully.

EDUCATE - Empower Guests & Staff with the Right Knowledge
It takes a LOT of time to create materials that support your sustainability endeavours. In this section you will find 35 templates, checklists and signage examples to inform not just your guests, but your staff and other stakeholders (press, tour operators, etc) about your sustainability efforts. All are customisable and ready to use.

What's included ?

4 x 10-minute videos, one on each section of the framework
Downloadable workbook to complement all sections
Free scorecard to check your current status against Travalyst's accommodation attributes *
12 real world best practice examples from hotels worldwide
35 checklists and customisable templates to ensure all possible educational and marketing bases are covered **
Bonus slides to support your content creation and marketing strategy ***

* This scorecard, using Travalyst's publicly available accommodation attributes, has been specifically created for this course to give you a snapshot of your current status and help you ensure compliance with all relevant sustainability pillars.

Travalyst accommodation attributes scorecard.png

** 35 Included Checklists and Customisable Templates:

Marketing Sustainability Checklist for Website & In-House Educational Content

Did you know…? Guest messaging series (x5)

Did you know…? Staff messaging series (by department x12)

Guest Bathroom water conservation message

Guest Bedroom energy conservation message

Breakfast table message for guests

Buffet labels

Tour Operators Kit Checklist

Press Kit Checklist

Press Release Template

Google Business Profile Update Checklist

Staff Sustainability Education Templates:

Introduction to Sustainability for New Staff

General Staff Sustainability Code of Conduct

Front Desk Staff Sustainability Code of Conduct

Housekeeping Staff Sustainability Code of Conduct

Maintenance Staff Sustainability Code of Conduct

Purchasing Department Sustainability Code of Conduct

Chef & Kitchen Staff Sustainability Code of Conduct

Restaurant / Café Staff Sustainability Code of Conduct

Sustainability Policy Template

*** Bonus Content Slides:

Anatomy of a Blog Post & of an Engaging Offer

12-Month Content Creation Strategy presentation

Ready to RISE?

The goal of this short course is to confidently integrate your sustainability progress into your overall marketing messaging so you consistently generate positive change where you are, and move the hearts and minds of your target audience to book with you.

BUY NOW

I was feeling lost on how to communicate my business and values. Sarah is knowledge, clarity, empathy and such a joy to listen to. Every single section of the course was amazing. I have learned so many tips and techniques to make my days and ideas flow. Exactly what I was needing!

M. McGill, Monte do Zambujeiro, Portugal

After completing this course...

BUY NOW

Are You Ready to RISE ?

This course has been developed using first-hand insights, academic research, and expert instructional design. It’s practical, engaging, and designed with empathy for the challenges you face as a business owner.

Don’t wait until your competitors are ahead or until sustainability reporting becomes mandatory for SMEs (it will). Now is the time to learn how to communicate your sustainability progress confidently and avoid greenwashing.

Still have questions? Check out the FAQs

There are 4 x 10 minute videos to complete. The first three are followed by workbook exercises and action tasks that vary in length depending on the content of each section. From past client experience, you should spend at least 15 to 20 minutes after each video completing the workbook. Customising the templates from the library will of course depend on how many you use and how many changes you wish to make.

If you are the owner or manager of an independent hotel, lodge, camp, b&b, hostel, or self-contained apartments, then this course has been created with you in mind. Without a marketing team to lean on it can be hard. You want to serve your guests, but you also want to be mindful of your resource use and be caring towards the planet. This course will put order and structure to your marketing sustainability strategy while tailoring it to your unique needs.

As a former hostel owner and luxury lodge manager, I have experienced first-hand the high and low points of working in the sector. I have also coached dozens of hotel owners on their unique journey to continuous sustainability success and can confidently teach you what truly works. I believe you can be successful at managing your sustainability endeavours and marketing them to the world, regardless of your experience or budget.

I am known for distilling complex subjects down into bite-sized materials that bring clarity through step-by-step strategies. This course is hosted on an easy-to-access and responsive platform that means you can absorb the content at any time from your mobile phone as well as from a PC or tablet.

This course is much more than just a short term investment, it is an investment in your own marketing confidence. How many room nights would you have to sell to pay for this course?

I can’t guarantee that you’ll do the work, but if you do, this is a proven method to help you lead the way as a pioneer of best practice in sustainable hospitality, and it will also help you to stand out from your competitors and attract more of the right people to your business. They, in turn, will leave the kind of positive reviews that will attract others to book with you too.

I believe in challenging the status quo. I believe you can be successful at marketing your property, standing out online and getting in front of the right people, no matter how many rooms you have or how small your budget.

I know this course will help you, but only you can press that button to get started on this journey to marketing sustainability confidence.

Ready to RISE to the challenge?
Click here to get started today!

BUY NOW

Still have a question? Write to me at sarah@sarahhabsburg.com

sustainability communication

minutes

expert

Unlock

skills in just 90

!

Why this course?

Sustainability feels challenging because it is—until you ask the right questions.

​

The focus of this course is to present these critical questions, so you gain clarity to choose the right actions, and the skills to communicate your sustainability efforts effectively, leading to long-lasting positive results.

Avoid the pitfalls of starting with the wrong actions or marketing what you are doing in the wrong way.

Hotel

Independent

Owners

The RISE Marketing Sustainability Framework is tailored specifically for

This course will empower you to:

​

What you will learn with the RISE Framework:

This course is broken down into four sections, designed to fit into your busy schedule while providing maximum value.

RELEVANT - Asking the Right Questions 10 questions, 10 individual sets of answers. This is the key to choosing initiatives that align with your unique passion, values, location, budget, and capacity to ensure your sustainability journey is meaningful and actionable.

What's included ?

4 x 10-minute videos, one on each section of the framework

Downloadable workbook to complement all sections

Free scorecard to check your current status against Travalyst's accommodation attributes *

12 real world best practice examples from hotels worldwide

35 checklists and customisable templates to ensure all possible educational and marketing bases are covered **

Bonus slides to support your content creation and marketing strategy ***

* This scorecard, using Travalyst's publicly available accommodation attributes, has been specifically created for this course to give you a snapshot of your current status and help you ensure compliance with all relevant sustainability pillars.

** 35 Included Checklists and Customisable Templates:

​Staff Sustainability Education Templates:

The goal of this short course is to confidently integrate your sustainability progress into your overall marketing messaging so you consistently generate positive change where you are, and move the hearts and minds of your target audience to book with you.

M. McGill, Monte do Zambujeiro, Portugal

After completing this course...

Are You Ready to RISE ?

This course has been developed using first-hand insights, academic research, and expert instructional design. It’s practical, engaging, and designed with empathy for the challenges you face as a business owner.

Don’t wait until your competitors are ahead or until sustainability reporting becomes mandatory for SMEs (it will). Now is the time to learn how to communicate your sustainability progress confidently and avoid greenwashing.

Still have questions? Check out the FAQs

When does the next Marketing Sustainability short course start?

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I have another question, how can I contact you?

Ready to RISE to the challenge? Click here to get started today!

Still have a question? Write to me at sarah@sarahhabsburg.com

RELEVANT - Asking the Right Questions
10 questions, 10 individual sets of answers. This is the key to choosing initiatives that align with your unique passion, values, location, budget, and capacity to ensure your sustainability journey is meaningful and actionable.

Staff Sustainability Education Templates:

Ready to RISE to the challenge?
Click here to get started today!