sarahhabsburg
Are Hotels Meeting Consumer Expectations in Reducing Environmental Impact?
These fresh statistics from two recent reports, one from YouGov and the other from Euromonitor, bring a new perspective to the...
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sarahhabsburg
- Oct 21
- 4 min
Part 2: The SECRET component for consistent hospitality business success
Welcome back! In this article I will reveal the sixth crucial element for running a successful hospitality business. It is the secret...
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sarahhabsburg
- Sep 29
- 6 min
Part 1: The 5 core components for consistent hospitality business success
In this blog, we will unravel the core FIVE components that pave the way for enduring success in the hospitality arena. Read on...
94 views
sarahhabsburg
- Feb 22
- 7 min
Top 12 Sources of Hotel Bookings for 19 Countries in 2022
Welcome to the third version of this article! To date it has been super well received, so here goes the updated version with the top 12...
70 views
sarahhabsburg
- Jan 29
- 8 min
Hoteliers Guide to Emotional Marketing
Every time we buy something, we pass through a process of emotional interaction. “Passing through” the process is a great way to describe...
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sarahhabsburg
- Jan 13
- 6 min
Inspiration on how to engage your hotel guests
I have been to Machu Picchu 51 times. That’s crazy right? The first time I was 19 and backpacking around Peru and Bolivia during my year...
76 views
sarahhabsburg
- Nov 27, 2022
- 9 min
How to list your hotel as sustainable on Booking, Google, and Expedia
Before we delve into the “how to”, let’s first check in on three things: Why do it? What does sustainable mean? Who is behind the...
174 views
sarahhabsburg
- Nov 11, 2022
- 5 min
Sustainable Tourism & the 2022 Responsible Tourism Charter
Many of us have been talking about sustainability in tourism for quite some time, but it finally feels like the tide has turned in favour...
92 views
sarahhabsburg
- Oct 30, 2022
- 4 min
7 Facts That Influence Whether Your Hotel Messaging Succeeds or Fails
Our natural instinct is to steer away from anything we don’t understand, right? Human psychology is not something that often crops up in...
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sarahhabsburg
- Oct 11, 2022
- 3 min
Case Study: Supporting a Local Community Through Tourism in southern Chile
Working out how to get started taking responsible action in your destination can feel like a big hurdle. The will is there, but choosing...
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sarahhabsburg
- Sep 17, 2022
- 4 min
How TV Can Influence Travel, and Our Expectation of Experience
I spent the last week holed up with Covid. This was no fun as many of you know. In-between nursing my disappointment that I am clearly...
37 views
sarahhabsburg
- Sep 4, 2022
- 9 min
How to Build a Smart Rate Plan and Pricing Strategy: 11 Questions for Independent Hoteliers
This blog post could be another boring list about the types of rates plans you should have and how to go about working out how to set...
72 views
sarahhabsburg
- Jul 23, 2022
- 9 min
Google Analytics 4 Guide for Hotels
Over the last few months, you may have seen this carefully crafted email subject line pop up in your inboxes: “We will begin to sunset...
362 views
sarahhabsburg
- Jul 8, 2022
- 4 min
How to Create Hotel Wellness Events and Workshops That Convert
Thinking outside of the box to create workshops or events that appeal to your target audience is a great way to engage and convert.
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sarahhabsburg
- Jun 23, 2022
- 6 min
How to Get More Hotel Direct Bookings
How can I increase my direct bookings? This question is one that comes up again and again, and my answer is always the same. Read on...
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sarahhabsburg
- Jun 12, 2022
- 6 min
7 Most Common Hotel SEO Mistakes
Most independent hoteliers are one-man bands running the whole show alone, or with limited help. We all know that SEO is super important,...
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sarahhabsburg
- May 22, 2022
- 6 min
Top Tip on How to Save Money at Your Hotel
Anyone running a business today wants to reduce costs to have a healthier bottom line. If your business is not financially viable,...
64 views
sarahhabsburg
- Apr 22, 2022
- 11 min
Working with Press & Influencers for Hotels: Interview with Kellé Alberts, Witklipfontein Eco Lodge
If you have ever asked yourself how to get social media influencers to visit and share their experience of your property, you are not...
74 views
sarahhabsburg
- Apr 7, 2022
- 8 min
Global Consumer Trends in 2022: Tips for hotels to get more customers to engage and book
Euromonitor shared their Top 10 Global Consumer Trends research at ITB Berlin recently, and it was filled with so many great nuggets of...
114 views
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