sarahhabsburg
How TV Can Influence Travel, and Our Expectation of Experience
I spent the last week holed up with Covid. This was no fun as many of you know. In-between nursing my disappointment that I am clearly...
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sarahhabsburg
- Sep 4
- 9 min
How to Build a Smart Rate Plan and Pricing Strategy: 11 Questions for Independent Hoteliers
This blog post could be another boring list about the types of rates plans you should have and how to go about working out how to set...
65 views
sarahhabsburg
- Jul 24
- 9 min
Google Analytics 4 Guide for Hotels
Over the last few months, you may have seen this carefully crafted email subject line pop up in your inboxes: “We will begin to sunset...
55 views
sarahhabsburg
- Jul 8
- 4 min
How to Create Hotel Wellness Events and Workshops That Convert
Thinking outside of the box to create workshops or events that appeal to your target audience is a great way to engage and convert.
21 views
sarahhabsburg
- May 22
- 6 min
Top Tip on How to Save Money at Your Hotel
Anyone running a business today wants to reduce costs to have a healthier bottom line. If your business is not financially viable,...
60 views
sarahhabsburg
- Apr 22
- 11 min
Working with Press & Influencers for Hotels: Interview with Kellé Alberts, Witklipfontein Eco Lodge
If you have ever asked yourself how to get social media influencers to visit and share their experience of your property, you are not...
60 views
sarahhabsburg
- Apr 7
- 8 min
Global Consumer Trends in 2022: Tips for hotels to get more customers to engage and book
Euromonitor shared their Top 10 Global Consumer Trends research at ITB Berlin recently, and it was filled with so many great nuggets of...
94 views
sarahhabsburg
- Feb 27
- 11 min
Bookings from Agoda via Booking.com? A guide to understanding why and tips for taking back control.
You have never set up a profile on Agoda, but you are receiving bookings from that channel. The price on the reservation confirmation...
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sarahhabsburg
- Feb 12
- 7 min
How to Drive More Direct Bookings to Your Hotel (while customer privacy is being increased online)
Not only are we battling the long-term effects of the pandemic, we are also faced with global tech quarrels that threaten to eliminate...
94 views
sarahhabsburg
- Jan 14
- 6 min
How to Create Great Guest Experiences at Your Hotel + free amenities recipe!
This is a huge topic mainly because moments that wow and please our guests can include anything from contactless check-in to child-free...
123 views
sarahhabsburg
- Nov 26, 2021
- 4 min
Why Your Hotel Value Proposition Is Key to Improving Your Bottom Line
You are probably familiar with the acronym USP for Unique Selling Proposition, right? Why I never recommend creating one for your tourism...
33 views
sarahhabsburg
- Oct 15, 2021
- 11 min
How to Get the Most out of Your Booking.com Profile
This blog covers the new features Booking.com has activated over the last few months. It will highlight what to check on, deactivate, and...
142 views
sarahhabsburg
- Oct 3, 2021
- 9 min
Apple iOS14 + Recent Facebook and Instagram Updates: What They Mean to Your Hotel Marketing Strategy
So, it happened! The Apple iOS14 update has been released, and the world didn’t collapse around us (yet! 😊). This blog will briefly...
45 views
sarahhabsburg
- Sep 17, 2021
- 7 min
What Customers Want from Hotels in 2022
Hopefully, wherever you are in the world, you are seeing an increase in the number of people travelling as we move towards 2022. When...
60 views
sarahhabsburg
- Aug 20, 2021
- 5 min
Tourism Industry Current Trends: Ideas to Stay Ahead
Things have changed so much over the last few months that it can be hard to keep up right? Right now, you just want your life and...
60 views
sarahhabsburg
- Aug 15, 2021
- 5 min
Storytelling and Tourism Marketing: Why It Is Important and How to Tell Great Stories
Stories play an essential role in revealing our uniqueness. Find out why and how to incorporate storytelling into your tourism marketing...
55 views
sarahhabsburg
- Jul 31, 2021
- 6 min
9 Ways to Increase the CTR on Your Website
Driving your target customers to your website is a job in its own right, but once they are there, you want to turn them into paying...
53 views
sarahhabsburg
- Jul 24, 2021
- 8 min
5 Tips for Tourism Businesses in the Fight Against Climate Change
The effects of climate change are closer to home than ever before. Your actions matter. No business is too small to make a difference.
89 views
sarahhabsburg
- Jul 16, 2021
- 3 min
7 Secrets to Creating Great Content for Your Hotel
You are in the business of selling peace of mind right now, and trust is the most valuable currency. The million-dollar question...
20 views
sarahhabsburg
- Jun 20, 2021
- 10 min
6 Emails You Should Definitely Be Sending to Your Guests
A couple of weeks ago I put a poll out on my Facebook group about Welcome Packs. I asked if you provide them for your guests, and if so,...
87 views