sarahhabsburg
Hoteliers Guide to Emotional Marketing
Every time we buy something, we pass through a process of emotional interaction. “Passing through” the process is a great way to describe...
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sarahhabsburg
- Jan 13
- 6 min
Inspiration on how to engage your hotel guests
I have been to Machu Picchu 51 times. That’s crazy right? The first time I was 19 and backpacking around Peru and Bolivia during my year...
76 views
sarahhabsburg
- Dec 7, 2022
- 5 min
How to attract great hospitality staff
Running a business that has a strong organisational culture is highly dependent on the people who work for you. Read on to find out more.
68 views
sarahhabsburg
- Nov 27, 2022
- 9 min
How to list your hotel as sustainable on Booking, Google, and Expedia
Before we delve into the “how to”, let’s first check in on three things: Why do it? What does sustainable mean? Who is behind the...
174 views
sarahhabsburg
- Sep 17, 2022
- 4 min
How TV Can Influence Travel, and Our Expectation of Experience
I spent the last week holed up with Covid. This was no fun as many of you know. In-between nursing my disappointment that I am clearly...
37 views
sarahhabsburg
- Sep 4, 2022
- 9 min
How to Build a Smart Rate Plan and Pricing Strategy: 11 Questions for Independent Hoteliers
This blog post could be another boring list about the types of rates plans you should have and how to go about working out how to set...
72 views
sarahhabsburg
- Jul 24, 2022
- 9 min
Google Analytics 4 Guide for Hotels
Over the last few months, you may have seen this carefully crafted email subject line pop up in your inboxes: “We will begin to sunset...
347 views
sarahhabsburg
- Jul 8, 2022
- 4 min
How to Create Hotel Wellness Events and Workshops That Convert
Thinking outside of the box to create workshops or events that appeal to your target audience is a great way to engage and convert.
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sarahhabsburg
- May 22, 2022
- 6 min
Top Tip on How to Save Money at Your Hotel
Anyone running a business today wants to reduce costs to have a healthier bottom line. If your business is not financially viable,...
63 views
sarahhabsburg
- Apr 22, 2022
- 11 min
Working with Press & Influencers for Hotels: Interview with Kellé Alberts, Witklipfontein Eco Lodge
If you have ever asked yourself how to get social media influencers to visit and share their experience of your property, you are not...
70 views
sarahhabsburg
- Apr 7, 2022
- 8 min
Global Consumer Trends in 2022: Tips for hotels to get more customers to engage and book
Euromonitor shared their Top 10 Global Consumer Trends research at ITB Berlin recently, and it was filled with so many great nuggets of...
111 views
sarahhabsburg
- Feb 27, 2022
- 11 min
Bookings from Agoda via Booking.com? A guide to understanding why and tips for taking back control.
You have never set up a profile on Agoda, but you are receiving bookings from that channel. The price on the reservation confirmation...
720 views
sarahhabsburg
- Feb 12, 2022
- 7 min
How to Drive More Direct Bookings to Your Hotel (while customer privacy is being increased online)
Not only are we battling the long-term effects of the pandemic, we are also faced with global tech quarrels that threaten to eliminate...
102 views
sarahhabsburg
- Jan 14, 2022
- 5 min
How to Create Great Guest Experiences at Your Hotel + free amenities recipe!
This is a huge topic mainly because moments that wow and please our guests can include anything from contactless check-in to child-free...
161 views
sarahhabsburg
- Nov 26, 2021
- 5 min
Why Your Hotel Value Proposition Is Key to Improving Your Bottom Line
You are probably familiar with the acronym USP for Unique Selling Proposition, right? Why I never recommend creating one for your tourism...
36 views
sarahhabsburg
- Oct 15, 2021
- 11 min
How to Get the Most out of Your Booking.com Profile
This blog covers the new features Booking.com has activated over the last few months. It will highlight what to check on, deactivate, and...
186 views
sarahhabsburg
- Oct 3, 2021
- 9 min
Apple iOS14 + Recent Facebook and Instagram Updates: What They Mean to Your Hotel Marketing Strategy
So, it happened! The Apple iOS14 update has been released, and the world didn’t collapse around us (yet! 😊). This blog will briefly...
59 views
sarahhabsburg
- Sep 17, 2021
- 7 min
What Customers Want from Hotels in 2022
Hopefully, wherever you are in the world, you are seeing an increase in the number of people travelling as we move towards 2022. When...
64 views
sarahhabsburg
- Aug 20, 2021
- 6 min
Tourism Industry Current Trends: Ideas to Stay Ahead
Things have changed so much over the last few months that it can be hard to keep up right? Right now, you just want your life and...
62 views
sarahhabsburg
- Aug 15, 2021
- 5 min
Storytelling and Tourism Marketing: Why It Is Important and How to Tell Great Stories
Stories play an essential role in revealing our uniqueness. Find out why and how to incorporate storytelling into your tourism marketing...
76 views
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