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    Global Consumer Trends in 2022: Tips for hotels to get more customers to engage and book
    sarahhabsburg
    • Apr 7
    • 8 min

    Global Consumer Trends in 2022: Tips for hotels to get more customers to engage and book

    Euromonitor shared their Top 10 Global Consumer Trends research at ITB Berlin recently, and it was filled with so many great nuggets of...
    85 views
    Smart Energy Saving Tips for Your Hotel
    sarahhabsburg
    • Mar 26
    • 5 min

    Smart Energy Saving Tips for Your Hotel

    We really don’t need another crisis on top of a global pandemic and a senseless war, but we have one, albeit a more silent one. Energy...
    43 views
    Ukraine, Covid, and Adaptation Energy: What is it and why we need more of it
    sarahhabsburg
    • Mar 11
    • 5 min

    Ukraine, Covid, and Adaptation Energy: What is it and why we need more of it

    My regular scheduled blog post just didn’t seem to fit this week, so I pulled it, and am sitting down to write a more human one. Just...
    44 views
    Bookings from Agoda via Booking.com? A guide to understanding why and tips for taking back control.
    sarahhabsburg
    • Feb 27
    • 11 min

    Bookings from Agoda via Booking.com? A guide to understanding why and tips for taking back control.

    You have never set up a profile on Agoda, but you are receiving bookings from that channel. The price on the reservation confirmation...
    61 views
    How to Drive More Direct Bookings to Your Hotel (while customer privacy is being increased online)
    sarahhabsburg
    • Feb 12
    • 7 min

    How to Drive More Direct Bookings to Your Hotel (while customer privacy is being increased online)

    Not only are we battling the long-term effects of the pandemic, we are also faced with global tech quarrels that threaten to eliminate...
    91 views
    Top 12 sources of hotel bookings for 21 countries in 2021
    sarahhabsburg
    • Jan 29
    • 8 min

    Top 12 sources of hotel bookings for 21 countries in 2021

    Due to the success of this blog last year, here goes the updated version with the top 12 sources of hotel bookings per country for 2021....
    95 views
    How to create great guest experiences at your hotel + free amenities recipe!
    sarahhabsburg
    • Jan 14
    • 6 min

    How to create great guest experiences at your hotel + free amenities recipe!

    This is a huge topic mainly because moments that wow and please our guests can include anything from contactless check-in to child-free...
    115 views
    Hotel Marketing Trends for 2022
    sarahhabsburg
    • Dec 26, 2021
    • 10 min

    Hotel Marketing Trends for 2022

    There is no doubt that the hospitality landscape looks a whole lot different to this time last year. Changes to consumer behaviour and...
    100 views
    Hotel Sustainability: New Features on Google and Booking.com
    sarahhabsburg
    • Dec 11, 2021
    • 3 min

    Hotel Sustainability: New Features on Google and Booking.com

    Climate change is undoubtedly driving our future business decisions and investments. While the pandemic is our current biggest challenge,...
    72 views
    Why Your Hotel Value Proposition Is Key to Improving Your Bottom Line
    sarahhabsburg
    • Nov 26, 2021
    • 4 min

    Why Your Hotel Value Proposition Is Key to Improving Your Bottom Line

    You are probably familiar with the acronym USP for Unique Selling Proposition, right? Why I never recommend creating one for your tourism...
    31 views
    Creating a Greener Tourism Business: The Four Essential Ingredients
    sarahhabsburg
    • Oct 19, 2021
    • 7 min

    Creating a Greener Tourism Business: The Four Essential Ingredients

    As the world emerges from the pandemic, tourism business owners face a unique opportunity. Dozens of recent tourism recovery reports cite...
    81 views
    How to Get the Most out of Your Booking.com Profile
    sarahhabsburg
    • Oct 15, 2021
    • 11 min

    How to Get the Most out of Your Booking.com Profile

    This blog covers the new features Booking.com has activated over the last few months. It will highlight what to check on, deactivate, and...
    138 views
    Apple iOS14 + Recent Facebook and Instagram Updates: What They Mean to Your Hotel Marketing Strategy
    sarahhabsburg
    • Oct 3, 2021
    • 9 min

    Apple iOS14 + Recent Facebook and Instagram Updates: What They Mean to Your Hotel Marketing Strategy

    So, it happened! The Apple iOS14 update has been released, and the world didn’t collapse around us (yet! 😊). This blog will briefly...
    44 views
    What Customers Want from Hotels in 2022
    sarahhabsburg
    • Sep 17, 2021
    • 7 min

    What Customers Want from Hotels in 2022

    Hopefully, wherever you are in the world, you are seeing an increase in the number of people travelling as we move towards 2022. When...
    60 views
    Tourism Resilience Case Study: Millers of Frigiliana, Andalucia, Spain
    sarahhabsburg
    • Sep 5, 2021
    • 9 min

    Tourism Resilience Case Study: Millers of Frigiliana, Andalucia, Spain

    To mark the 18 months point since Covid rocked our worlds, this blog is an inspirational case study that showcases an example of how...
    86 views
    Tourism Industry Current Trends: Ideas to Stay Ahead
    sarahhabsburg
    • Aug 20, 2021
    • 5 min

    Tourism Industry Current Trends: Ideas to Stay Ahead

    Things have changed so much over the last few months that it can be hard to keep up right? Right now, you just want your life and...
    59 views
    Storytelling and Tourism Marketing: Why It Is Important and How to Tell Great Stories
    sarahhabsburg
    • Aug 15, 2021
    • 5 min

    Storytelling and Tourism Marketing: Why It Is Important and How to Tell Great Stories

    Stories play an essential role in revealing our uniqueness. Find out why and how to incorporate storytelling into your tourism marketing...
    44 views
    9 Ways to Increase the CTR on Your Website
    sarahhabsburg
    • Jul 31, 2021
    • 6 min

    9 Ways to Increase the CTR on Your Website

    Driving your target customers to your website is a job in its own right, but once they are there, you want to turn them into paying...
    53 views
    5 Tips for Tourism Businesses in the Fight Against Climate Change
    sarahhabsburg
    • Jul 24, 2021
    • 8 min

    5 Tips for Tourism Businesses in the Fight Against Climate Change

    The effects of climate change are closer to home than ever before. Your actions matter. No business is too small to make a difference.
    89 views
    7 Secrets to Creating Great Content for Your Hotel
    sarahhabsburg
    • Jul 16, 2021
    • 3 min

    7 Secrets to Creating Great Content for Your Hotel

    You are in the business of selling peace of mind right now, and trust is the most valuable currency. The million-dollar question...
    19 views
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