sarahhabsburg
How TV Can Influence Travel, and Our Expectation of Experience
I spent the last week holed up with Covid. This was no fun as many of you know. In-between nursing my disappointment that I am clearly...
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sarahhabsburg
- Jul 24
- 9 min
Google Analytics 4 Guide for Hotels
Over the last few months, you may have seen this carefully crafted email subject line pop up in your inboxes: “We will begin to sunset...
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sarahhabsburg
- Jul 8
- 4 min
How to Create Hotel Wellness Events and Workshops That Convert
Thinking outside of the box to create workshops or events that appeal to your target audience is a great way to engage and convert.
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sarahhabsburg
- Jun 23
- 6 min
How to Get More Hotel Direct Bookings
How can I increase my direct bookings? This question is one that comes up again and again, and my answer is always the same. Read on...
44 views
sarahhabsburg
- Jun 12
- 7 min
7 Most Common Hotel SEO Mistakes
Most independent hoteliers are one-man bands running the whole show alone, or with limited help. We all know that SEO is super important,...
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sarahhabsburg
- May 22
- 6 min
Top Tip on How to Save Money at Your Hotel
Anyone running a business today wants to reduce costs to have a healthier bottom line. If your business is not financially viable,...
60 views
sarahhabsburg
- Apr 7
- 8 min
Global Consumer Trends in 2022: Tips for hotels to get more customers to engage and book
Euromonitor shared their Top 10 Global Consumer Trends research at ITB Berlin recently, and it was filled with so many great nuggets of...
94 views
sarahhabsburg
- Mar 26
- 5 min
Smart Energy Saving Tips for Your Hotel
We really don’t need another crisis on top of a global pandemic and a senseless war, but we have one, albeit a more silent one. Energy...
47 views
sarahhabsburg
- Mar 11
- 5 min
Ukraine, Covid, and Adaptation Energy: What is it and why we need more of it
My regular scheduled blog post just didn’t seem to fit this week, so I pulled it, and am sitting down to write a more human one. Just...
47 views
sarahhabsburg
- Feb 27
- 11 min
Bookings from Agoda via Booking.com? A guide to understanding why and tips for taking back control.
You have never set up a profile on Agoda, but you are receiving bookings from that channel. The price on the reservation confirmation...
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sarahhabsburg
- Feb 12
- 7 min
How to Drive More Direct Bookings to Your Hotel (while customer privacy is being increased online)
Not only are we battling the long-term effects of the pandemic, we are also faced with global tech quarrels that threaten to eliminate...
94 views
sarahhabsburg
- Jan 29
- 8 min
Top 12 Sources of Hotel Bookings for 21 Countries in 2021
Due to the success of this blog last year, here goes the updated version with the top 12 sources of hotel bookings per country for 2021....
112 views
sarahhabsburg
- Jan 14
- 6 min
How to Create Great Guest Experiences at Your Hotel + free amenities recipe!
This is a huge topic mainly because moments that wow and please our guests can include anything from contactless check-in to child-free...
123 views
sarahhabsburg
- Dec 26, 2021
- 10 min
Hotel Marketing Trends for 2022
There is no doubt that the hospitality landscape looks a whole lot different to this time last year. Changes to consumer behaviour and...
109 views
sarahhabsburg
- Dec 11, 2021
- 3 min
Hotel Sustainability: New Features on Google and Booking.com
Climate change is undoubtedly driving our future business decisions and investments. While the pandemic is our current biggest challenge,...
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sarahhabsburg
- Nov 26, 2021
- 4 min
Why Your Hotel Value Proposition Is Key to Improving Your Bottom Line
You are probably familiar with the acronym USP for Unique Selling Proposition, right? Why I never recommend creating one for your tourism...
33 views
sarahhabsburg
- Oct 19, 2021
- 7 min
Creating a Greener Tourism Business: The Four Essential Ingredients
As the world emerges from the pandemic, tourism business owners face a unique opportunity. Dozens of recent tourism recovery reports cite...
84 views
sarahhabsburg
- Oct 15, 2021
- 11 min
How to Get the Most out of Your Booking.com Profile
This blog covers the new features Booking.com has activated over the last few months. It will highlight what to check on, deactivate, and...
142 views
sarahhabsburg
- Oct 3, 2021
- 9 min
Apple iOS14 + Recent Facebook and Instagram Updates: What They Mean to Your Hotel Marketing Strategy
So, it happened! The Apple iOS14 update has been released, and the world didn’t collapse around us (yet! 😊). This blog will briefly...
45 views
sarahhabsburg
- Sep 17, 2021
- 7 min
What Customers Want from Hotels in 2022
Hopefully, wherever you are in the world, you are seeing an increase in the number of people travelling as we move towards 2022. When...
60 views