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Domestic Tourism Email Marketing Case Study: From 0 to 12,000 email subscribers in 4 months!
Andrew at Antbear Lodge in South Africa has had incredible success in acquiring and nurturing the new subscribers on his email list. Take...

sarahhabsburg
Mar 15, 20216 min read


How to Choose Email Marketing Software For Your Hotel
Did you know that the number of email users is predicted to reach 4.3 billion by 2023? ¹ The ROI of email marketing is huge, with an...

sarahhabsburg
Mar 15, 20216 min read


How To Set Up a Backpackers Hostel: 10 Things I Wish I Had Known + Three Bonus Tips
Setting up, owning, and managing a hostel is one of the most challenging and rewarding jobs I have ever done. Oh, the lifestyle!

sarahhabsburg
Mar 8, 20217 min read


Tips and Motivation to Survive "Vaccine Roll-Out Despondency"
A poem recently popped up in my social feed that triggered the phrase “Vaccine roll-out despondency”. We are all struggling to cope with...

sarahhabsburg
Feb 25, 20219 min read


Guide To Working With Tour Operators and Travel Agencies post-Covid
A tried and tested 6-step strategy for building (or rebuilding) relationships. This article is a follow-up from my previous blog How To...

sarahhabsburg
Feb 8, 20217 min read


How To Update Your Rate Plans And Cancellation Policy To Maximise Direct Bookings
Created for small, independent hotels, lodges, b&bs and hostels. A recent Phocuswire survey¹ states that “83 to 92% of travelers across...

sarahhabsburg
Jan 28, 202114 min read


How To Make Canva.com Work For Your Hotel: 10 Awesome Designs You Can Create In Minutes
Life is short. Time is precious. You don’t want to spend hours creating awesome graphics for the information you want to share about your...

sarahhabsburg
Jan 15, 20216 min read


Say Goodbye To 2020 Stress: Insights For The Hospitality Industry
Stress is not what happens to you; stress is your reaction to what happens to you. So, how can you more gracefully move into 2021?

sarahhabsburg
Dec 29, 20203 min read


What is Responsible Tourism and how can I apply its principles to my business?
As a masters graduate in Responsible Tourism Management, I am asked this all the time. There is confusion about the difference between...

sarahhabsburg
Nov 20, 20205 min read


Why building your email list is the best thing you can do for your business right now
How to confidently reach out to local and national customers (even if you are closed)

sarahhabsburg
Nov 4, 20203 min read


How NOT to let contactless protocols destroy the experience of your hotel, b&b, lodge or hostel
It is time to address the contactless issue in relation to small independent accommodation providers, and also in terms of sustainability

sarahhabsburg
Oct 2, 20206 min read


An appeal to all “recovery stage” Covid-19 travellers.
Very little is being said about guests taking responsibility for their own decisions in this recovery stage travelling world.

sarahhabsburg
Aug 15, 20203 min read


Why Building Community Builds Trust, And Why It Is Essential For Your Business
Not only will your business resilience bank account have your back when it comes to decision making, but fomenting trust is a also crucial.

sarahhabsburg
Jun 25, 20206 min read


Thoughts on the Future of Aviation
Airlines, just like hotels, lodges, b&bs and hostels across the world, are now in the market of selling peace of mind.

sarahhabsburg
May 24, 20207 min read


Resilience in the post-Covid tourism world
Let the eight unpleasant emotions rise and fall. Confidence will result, vulnerability will reduce, and resilience thinking will prevail.

sarahhabsburg
May 3, 20205 min read
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