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Case Study: Supporting a Local Community Through Tourism in southern Chile
Working out how to get started taking responsible action in your destination can feel like a big hurdle. The will is there, but choosing...

sarahhabsburg
Oct 11, 20223 min read


How TV Can Influence Travel, and Our Expectation of Experience
I spent the last week holed up with Covid. This was no fun as many of you know. In-between nursing my disappointment that I am clearly...

sarahhabsburg
Sep 17, 20224 min read


How to Build a Smart Rate Plan and Pricing Strategy: 11 Questions for Independent Hoteliers
This blog post could be another boring list about the types of rates plans you should have and how to go about working out how to set...

sarahhabsburg
Sep 4, 20229 min read


Hotel Upselling Tips to Create Better Guest Experiences
The personalisation of hospitality has been seen as contradictory to the automation onslaught that was accelerated by the contactless...

sarahhabsburg
Aug 17, 20226 min read


Google Analytics 4 Guide for Hotels
Over the last few months, you may have seen this carefully crafted email subject line pop up in your inboxes: “We will begin to sunset...

sarahhabsburg
Jul 23, 20229 min read


How to Create Hotel Wellness Events and Workshops That Convert
Thinking outside of the box to create workshops or events that appeal to your target audience is a great way to engage and convert.

sarahhabsburg
Jul 8, 20224 min read


How to Get More Hotel Direct Bookings
How can I increase my direct bookings? This question is one that comes up again and again, and my answer is always the same. Read on...

sarahhabsburg
Jun 23, 20226 min read


7 Most Common Hotel SEO Mistakes
Most independent hoteliers are one-man bands running the whole show alone, or with limited help. We all know that SEO is super important,...

sarahhabsburg
Jun 12, 20226 min read


Top Tip on How to Save Money at Your Hotel
Anyone running a business today wants to reduce costs to have a healthier bottom line. If your business is not financially viable,...

sarahhabsburg
May 22, 20227 min read


Working with Press & Influencers for Hotels: Interview with Kellé Alberts, Witklipfontein Eco Lodge
If you have ever asked yourself how to get social media influencers to visit and share their experience of your property, you are not...

sarahhabsburg
Apr 22, 202211 min read


Global Consumer Trends in 2022: Tips for hotels to get more customers to engage and book
Euromonitor shared their Top 10 Global Consumer Trends research at ITB Berlin recently, and it was filled with so many great nuggets of...

sarahhabsburg
Apr 7, 20228 min read


Smart Energy Saving Tips for Your Hotel
We really don’t need another crisis on top of a global pandemic and a senseless war, but we have one, albeit a more silent one. Energy...

sarahhabsburg
Mar 26, 20225 min read


Ukraine, Covid, and Adaptation Energy: What is it and why we need more of it
My regular scheduled blog post just didn’t seem to fit this week, so I pulled it, and am sitting down to write a more human one. Just...

sarahhabsburg
Mar 11, 20225 min read


Bookings from Agoda via Booking.com? A guide to understanding why and tips for taking back control.
You have never set up a profile on Agoda, but you are receiving bookings from that channel. The price on the reservation confirmation...

sarahhabsburg
Feb 27, 202211 min read


How to Drive More Direct Bookings to Your Hotel (while customer privacy is being increased online)
Not only are we battling the long-term effects of the pandemic, we are also faced with global tech quarrels that threaten to eliminate...

sarahhabsburg
Feb 12, 20226 min read


Top 12 Sources of Hotel Bookings for 21 Countries in 2021
Due to the success of this blog last year, here goes the updated version with the top 12 sources of hotel bookings per country for 2021....

sarahhabsburg
Jan 29, 20228 min read


How to Create Great Guest Experiences at Your Hotel + free amenities recipe!
This is a huge topic mainly because moments that wow and please our guests can include anything from contactless check-in to child-free...

sarahhabsburg
Jan 14, 20225 min read


Hotel Marketing Trends for 2022
There is no doubt that the hospitality landscape looks a whole lot different to this time last year. Changes to consumer behaviour and...

sarahhabsburg
Dec 26, 202110 min read


Hotel Sustainability: New Features on Google and Booking.com
Climate change is undoubtedly driving our future business decisions and investments. While the pandemic is our current biggest challenge,...

sarahhabsburg
Dec 11, 20213 min read


Why Your Hotel Value Proposition Is Key to Improving Your Bottom Line
You are probably familiar with the acronym USP for Unique Selling Proposition, right? Why I never recommend creating one for your tourism...

sarahhabsburg
Nov 26, 20215 min read
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